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Inspiring serial entrepreneur


I love to swim in ice cold water. I love to roll out my yoga matt and inhale all the good I’m surrounded with. I love to challenge my mind and body to experience life to the fullest. My road hasn’t been the easiest but I see challenges as opportunities for personal growth.

All the twists and turns on my journey have brought me here. Currently I’m the CEO, managing director, and one of the founders of a fast growing pet food company, Dagsmark Petfood Ltd. We produce ecological, traceable and healthy dry food for dogs. In three years we’ve managed to grow our business. In 2020 our turnover reached 4.6 million euros.

It’s needless to say, I’m very proud of this company.

Before Dagsmark I’ve had couple of other dog related businesses. One of them is FitDog Finland Ltd, where we develop and manufacture nutritional supplements for dogs. I’m the founder and CEO of this company.

As you can see, I love dogs and an entrepreneurial lifestyle. Both have given me so much that it’s only fair that I give back to others. Besides acting as an angel investor, advisor or member of board in several companies, I also mentor entrepreneurs.

To tackle all this I make sure my heart is full and my mind is free. Ice cold water and yoga work wonders alone but especially with self-development. I love to learn new things!

I have an academic background and a D.Sc. degree in business administration. Currently I study psychology with a plan to complete my master’s degree in the upcoming years. I’m interested in psychology of work, emotional intelligence in leadership and entrepreneurs’ stress management.

With a long history in lecturing and facilitating workshops, I’m always more than ready to join events as a speaker. My favourite topics rise from my own experience. How to make your idea come alive? I have a lot to share about building companies from scratch. How to make sure you stay alive in the hectic environment of a fast growing company? Let’s talk about leadership, self management or time management! And last but not least, pet industry related topics are the icing on the cake.

My starting point is Finland but I’d love to travel to you. Drop me a line or two. Would love to hear from you!


More information on Dagsmark Petfood:

Article 1 in Talouselämä

Article 2 in Talouselämä

Article 3 in Maaseudun tulevaisuus

Article 4 in Maaseudun tulevaisuus


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